Quaker oats has known success in the past in the beverage market with the widely popular gatorade drink and thought it could do the same with snappleso in order to repeat the gatorade success story quaker officially acquired snapple on december 6 of 1994the ceo of quaker,william smithburg overcome with hubris resulting from his. Closing one of the worst flops in corporate-merger history, quaker oats co agreed thursday to sell snapple beverage corp to triarc cos for $300 million, only 27 months after quaker spent $17 billion to buy the maker of trendy drinks. Want music and videos with zero ads get youtube red.
Brand culture failures: quaker oats’ snapple failing to understand the essence of the brand in 1994, food giant the quaker oats. Even now, mere mention of quaker oats’ acquisition of snapple causes veteran deal makers to shudder for good reason in 1993, quaker paid $17 billion for the snapple brand, outbidding coca-cola, among other interested parties.
Quaker oats and snapple quaker oats successfully managed the widely popular gatorade drink and thought it could do the same with snapple's popular bottled teas and juices in 1994, despite warnings from wall street that the company was paying $1 billion too much, the company acquired snapple for a purchase price of $17 billion. How can the answer be improved. Quaker oats - snapple acquisition analysis 2533 words | 11 pages the pursuit of synergy: quaker oats-snapple acquisition professor sherif a ebrahim corporate strategy, spring 2012 may 1, 2012 pauline guittard linn gustafsson tj henry jr sevinc ulu brittany williams many successful businessmen and women have concluded that.
Opinionthe snapple disaster just when it appeared that quaker oats co ceo william smithburg had run out of sacrificial lambs for the company's ill-fated acquisition of snapple beverage co, he found another. The quaker oats company, which itself had been rumored as a takeover target, announced an agreement yesterday to buy the snapple beverage corporation, for $17 billion, or $14 a share, in cash the combined company, which would pair snapple with quaker's gatorade, would create the third- largest. With the acquisition of snapple quaker oats were entering the health drink market that had much competition multiple companies had similar drinks and some even had.
The pursuit of synergy: quaker oats-snapple acquisition professor sherif a ebrahim corporate strategy, spring 2012 may 1, 2012 pauline guittard linn gustafsson. A group case study project as part of the marketing management post-graduate course work exploring the acquisition of snapple by quaker and then triarc. The acquisition of snapple by quaker oats - part 2 - coffee essay example in an effort to raise the company’s growth rate and avoid a takeover - the acquisition of snapple by quaker oats introduction quaker oats, acquired snapple beverage corporation for $1,7 billion,a price considered by many to be valued a billion too much.